Juan Z.

Head of Technology

The single biggest blocker we see when teams consider HubSpot's AI agents isn't scepticism about the technology. It's the fear of a surprise invoice. HubSpot credits are the unit that meters agentic work across the platform, and because some agents charge per outcome...

Indira C.

Growth Director

After seven years as a HubSpot partner, this was my first time attending HubSpot’s annual conference in Boston.

The Cat Media Team

HubSpot has announced plans to acquire Warmly, an AI-native go-to-market platform focused on buyer intent, website engagement and automated sales action. For HubSpot customers, this is a very interesting signal. HubSpot has been clear about its direction: bring...

The Cat Media Team

HubSpot has renamed Commerce Hub to Revenue Hub. At first, this may sound like a simple product rebrand. The more useful way to understand it is as a shift in how HubSpot supports the revenue process after a buyer is ready to move forward. Revenue Hub brings CPQ,...

The Cat Media Team

HubSpot Spring Spotlight 2026 is centred on one clear theme: value. The release is built around what HubSpot calls “the context advantage”: using customer data to help teams reach more buyers, close more deals, and resolve more tickets. HubSpot frames the release...

Indira C.

Growth Director

Artificial intelligence has progressed rapidly. From early automation to generative content tools, we’re now entering a new phase: Agentic AI — systems that not only generate responses but also act toward business outcomes. If you work in marketing, sales, customer...