HubSpot has introduced a new Flexible Seats-and-Creditspricing model, and there is quite a bit to unpack. HubSpot is changing its subscription structure; under the new model, customers use one platform edition rather than combining different Hub editions. Marketing...
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Fall Spotlight 2026 gives us a much clearer picture of where HubSpot is taking the platform.
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The single biggest blocker we see when teams consider HubSpot's AI agents isn't scepticism about the technology. It's the fear of a surprise invoice. HubSpot credits are the unit that meters agentic work across the platform, and because some agents charge per outcome...
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After seven years as a HubSpot partner, this was my first time attending HubSpot’s annual conference in Boston. Technically, of course, it was everyone’s first UNBOUND.
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HubSpot has announced plans to acquire Warmly, an AI-native go-to-market platform focused on buyer intent, website engagement and automated sales action. For HubSpot customers, this is a very interesting signal. HubSpot has been clear about its direction: bring...
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HubSpot has renamed Commerce Hub to Revenue Hub. At first, this may sound like a simple product rebrand. The more useful way to understand it is as a shift in how HubSpot supports the revenue process after a buyer is ready to move forward. Revenue Hub brings CPQ,...
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