The Cat Media Team

HubSpot Spring Spotlight 2026 is centred on one clear theme: value. The release is built around what HubSpot calls “the context advantage”: using customer data to help teams reach more buyers, close more deals, and resolve more tickets. HubSpot frames the release...

Indira C.

Growth Director

Artificial intelligence has progressed rapidly. From early automation to generative content tools, we’re now entering a new phase: Agentic AI — systems that not only generate responses but also act toward business outcomes. If you work in marketing, sales, customer...

Indira C.

Growth Director

Search Has Changed.Even If Your Strategy Hasn’t Most marketing teams are still operating as if search behaviour hasn’t fundamentally shifted. For years, the model was predictable. A buyer searched on Google, scanned results, clicked links, compared vendors, and...

The Cat Media Team

The Dublin HubSpot User Group is starting 2026 with one clear focus: practical AI inside HubSpot. Not theory. Not hype. Not feature lists. Across our upcoming webinars and in-person sessions, we’re getting into real application: how Breeze AI, like Breeze Studio,...

Indira C.

Growth Director

Last week, the Dublin HubSpot User Group community came together for ourfinal HUG of the year. The morning focused on one theme shaping how teams deliver the customer experience in 2025: HubSpot’s Customer Agent.

Arthur R.

Marketing Assistant

In our previous post,we covered what HubSpot Credits are and how they introduced a flexible, unified way to pay for HubSpot’s AI and usage-based features. Since then, HubSpot has continued to expand its AI ecosystem, refine how credits apply, and introduce new features...