Last week, the Dublin HubSpot User Group community came together for ourfinal HUG of the year. The morning focused on one theme shaping how teams deliver the customer experience in 2025: HubSpot’s Customer Agent.

In our previous post,we covered what HubSpot Credits are and how they introduced a flexible, unified way to pay for HubSpot’s AI and usage-based features. Since then, HubSpot has continued to expand its AI ecosystem, refine how credits apply, and introduce new features...

We’re excited to announce the return of the Dublin HubSpot User Group (HUG), and this time, we’re going bigger, smarter, and even more hands-on.After the success of our last sold-out session, we’re back at HubSpot’s Dublin office (One Dockland Central) on Thursday,...

Before artificial intelligence, before CRMs, before the idea of digital transformation even existed, there was Ada Lovelace — a mathematician, visionary, and the first person to see machines not as tools but as creative collaborators. Her imagination continues to...

In the age of AI and instant answers, the classic marketing funnel is losing steam. Buyers today often get what they need without ever visiting your website. 60% of Google searches end with no click at all. Customer attention is scattered across YouTube, TikTok,...

INBOUND 2025 was a pivotal moment for HubSpot, revealing over 200 product updates with major implications for marketing, RevOps, and enterprise growth teams. Highlights include the launch of Smart CRM, the rebranding of Operations Hub as Data Hub, the introduction of a...