HubSpot Credits Explained: 2025 Updates, AI Usage & Management

In our previous post, we covered what HubSpot Credits are and how they introduced a flexible, unified way to pay for HubSpot’s AI and usage-based features. Since then, HubSpot has continued to expand its AI ecosystem, refine how credits apply, and introduce new features that rely on the credit system.

A Quick Recap: What HubSpot Credits Are

HubSpot Credits are a usage-based billing model that powers HubSpot’s AI-driven and high-volume features. Instead of paying for multiple add-ons, credits allow teams to access AI capabilities on demand using a shared monthly pool.

Credits are:

• Included with most paid HubSpot subscriptions (Starter and above)
• Reset monthly - unused credits do not roll over
• Scalable - you can purchase additional credit packs or pay overages if needed
• Unified across the platform, from AI agents to data processing features

If you haven’t read the introductory guide, you can find it here:

→ What Are HubSpot Credits? A Simple Guide for Users.

Which HubSpot Features Now Use Credits?

Below is the updated list of features that use HubSpot Credits today, based on HubSpot’s official Credits Rate Sheet.  This reflects usage as of early 2025 and may expand as new AI tools move out of beta.

 

1. Breeze Agents (Production)

These AI agents perform tasks using CRM data and are fully credit-metered:

 

Feature	Action	Credits
Customer Agent	Handle one text-based conversation	100 credits
Prospecting Agent	Monthly monitoring of one enrolled contact	100 credits
Prospecting Agent	Deep research completed on one company	10 credits

 

2. Breeze Automation (Workflows)

AI-powered workflow actions use credits whenever triggered.

 

Feature	Action	Credits
Breeze workflow action	Execute one AI action	10 credits per action

 

This includes actions such as inferring ICP, identifying buyer needs, summarising data, and other AI-driven workflow steps.

 

3. Buyer Intent

HubSpot’s Buyer Intent (Intent Signals) identifies companies actively engaging with your content or showing purchase interest.

 

Feature	Action	Credits
Intent Signals	Monitor one company per month	10 credits

 

 

4. Prospecting Agent: Credit Usage Overview

The Prospecting Agent provides AI-driven research, qualification, and outreach assistance for sales teams.

 

The following Prospecting Agent features consume credits:

Feature	Action	Credits
Monthly monitoring of an enrolled contact	Yes	100 credits per contact per month
Deep company research	Yes	10 credits per company research
Research requests triggered outside enrolment	Yes	Same as above

 

The following Prospecting Agent features do not consume credits:

• Daily contact research limits
• Outreach generated using selling profiles
• Configuring email cadence, tone, and rules
• Monitoring open rates, replies and meetings

This distinction is important: the research is what consumes credits, not outreach delivery or reporting.

 

 

5. Data Studio (Beta)

Data Studio allows users to sync, transform and move large datasets between systems.

 

Feature	Action	Credits
Small sync (<500K rows)	Per destination	25 credits
Medium sync (500K–5M rows)	Per destination	75 credits
Large sync (>5M rows)	Per destination	200 credits

 

 

6. Data Agent (Beta)

The Data Agent uses AI to generate responses or enrich information related to individual records.

 

Feature	Action	Credits
Generate a response to one prompt for one record	Yes (Beta)	10 credits

 

 

7. Beta Features (Currently Free)

Many Breeze Studio Agents and new AI assistants are still in beta and do not currently consume credits, except for the agents listed above.

 

Breeze Studio offers a wide variety of Agents. These agents and assistants are currently in beta and don't use credits. In the future, they may require HubSpot credits.

 

Examples include:

• Blog Research Agent
• Company Research Agent
• RFP Agent
• Customer Handoff Agent
• Sales-to-Marketing Feedback Agent
• Lost Deal Trends Agent
• Call Recap Agent
• Shopify Store Performance Agent
• Marketing Studio (Beta) content creation
• Notetaker (Beta) for meetings

HubSpot may introduce credit usage as these features move out of beta.

 

An example of a Breeze Studio Agent in beta that does not consume credits currently, but might soon.

 

 

How to Identify Credit-Based Tools Inside Your HubSpot Portal

HubSpot marks all credit-consuming (or soon-to-consume) features with the HubSpot Credits icon.

This allows you to scan your portal quickly to understand which actions affect your monthly allocation.

 

Source: Understand HubSpot Credits (Knowledge Base)

 

 

New Credit Allocations by Subscription Tier

HubSpot now provides a single monthly credit allocation based on your highest subscription tier.

This means:

• Credits are not added together across different hubs
• Your account receives the allowance for your highest product tier

 

Smart CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub

 

Highest Subscription Tier	Monthly Included Credits
Starter	500
Professional	3,000
Enterprise	5,000

 

 

Data Hub & Customer Platform

If your subscription includes Data Hub or the Customer Platform, your monthly credits increase:

 

Highest Subscription Tier	Monthly Included Credits
Starter	500
Professional	5,000
Enterprise	10,000

 

Note: Customer Platform includes the Starter, Professional, or Enterprise editions of all HubSpot products, bundled together.

 

Managing Additional Credits

HubSpot offers several ways to stay in control.

1. Capacity Packs (Additional Credits)

You can purchase extra credits in 1,000-credit increments, at:

If you exceed your included credits, HubSpot automatically adds capacity packs unless you choose to pay for overages or set a credit cap.

2. Overage Pricing (Pay-As-You-Go)

• Charged per 10 credits
• Rate varies by currency
• €0.010 per credit (EUR example)
• Billed at the end of the month

3. Credit Limit Setting (Credit Caps)

• Breeze actions in workflows pause
• Buyer Intent monitoring pauses
• Prospecting Agent research pauses
• Data Agent/Data Studio actions pause
• No automatic upgrades occur (unless you explicitly enable them)

• Set a monthly ceiling on usage
• Decide whether overages are allowed
• Choose whether additional capacity packs can be added automatically
• This control lets teams experiment with AI features without worrying about runaway usage or accidental spending.

An admin can set a limit on the credits you can use in a month in your Account settings.
Source: HubSpot

4. Usage Notifications

HubSpot alerts you (via email and in-app banners) when you reach key thresholds:

Common Questions

1. Do credits roll over?

No. Credits reset monthly, and unused credits do not roll over.

2. Can I use credits across different tools?

Yes, credits apply to all usage-based features across your account.

3. Who can use credit-consuming tools?

Any user with a paid seat (Sales, Service, Commerce, Core, etc.).
Free and view-only users cannot consume credits.

4. What happens if I exceed my limit?

Depending on your configuration:

• You may automatically add credit packs
• You may pay overages
• Credit-based features may pause if a cap is set

5. How can I see what uses credits?

Final Thoughts