We’re excited to announce the return of the Dublin HubSpot User Group (HUG), and this time, we’re going bigger, smarter, and even more hands-on. After the success of our last sold-out session, we’re back at HubSpot’s Dublin office (One Dockland Central) on Thursday, 23rd October 2025, with a brand-new event focused on turning HubSpot’s latest product releases into action.
Titled “From INBOUND to Action: What’s New in AI-Powered HubSpot Marketing,” this event brings together HubSpot product managers, marketers, partners, and customers from across Ireland for an afternoon of learning, experimenting, and collaborating.
Why This HUG Matters
If you’ve ever struggled to keep up with the pace of HubSpot releases, especially in this new AI-powered era, you’re not alone. From Loop Marketing to Smart CRM to a completely reimagined Marketing Studio, HubSpot is evolving fast. The good news? The community is evolving with it.
That’s what HUGs are for: making space to explore what’s new, share what’s working, and walk away with tools and insights you can use immediately.
Whether you're in marketing, RevOps, or customer success, this event is designed to help you stay ahead and stay connected.
What to Expect
The afternoon will feature:
INBOUND Spotlights – Directly from the HubSpot team, including:
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Loop Marketing, with insights from VP of Marketing Kieran Flanagan
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Marketing Studio, led by Product Manager Derek Owens
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AI-Powered Email, with Michael Markey from HubSpot
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Breeze Studio, exploring how to build customer-facing agents inside your CRM
Hands-On Workshops – Attendees can choose between:
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Workshop 1: Build a post-event nurture journey using workflows, marketing events, and more – led by Indira Carino, Growth Director at Cat Media
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Workshop 2: Configure your first AI-powered Customer Agent in HubSpot – led by Isabel White and Katie Magorrian from the HubSpot Customer Success Team
Live Q&A + Networking – A chance to ask questions, meet the speakers, and connect with fellow HubSpot users over drinks and nibbles.
Who Should Attend
This HUG is ideal for HubSpot customers and users across marketing, RevOps, CRM, and customer success. Whether you’re exploring new features or want to go deeper with what you already use, you’ll walk away with practical strategies to apply right away.
And yes, it’s free to attend, with space for up to three attendees per company.
All you need to do is register and bring your laptop if you plan to participate in the workshops.
Let’s Build the HubSpot Community in Ireland Together
At Cat Media, we believe in building not just better systems, but better communities. That’s why we co-host HUGs with the HubSpot CSM team: to give users like you the knowledge, connections, and momentum you need to keep growing.
Ready to join us?
Follow Cat Media and subscribe to the Dublin HUG chapter to stay in the loop.
We’ll see you at HubSpot.
Share your Thoughts or Ask Us Anything!
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