Traditional search engine optimisation (SEO) is no longer enough as more users turn to AI search engines like ChatGPT and Perplexity for information. To understand and improve your brand’s visibility in these new search paradigms, HubSpot's new AI Search Grader tool, powered by ChatGPT, is an invaluable resource.
What is AI Search Grader?
AI Search Grader is a free, powerful tool designed to analyse your brand's presence in today’s AI-driven search engines. Optimising for AI search engines is essential because your prospects and customers increasingly rely on AI models for their queries. If your brand isn’t visible in AI search results, you’re missing out on a vital opportunity to connect with your audience.
With AI Search Grader, you can:
- Assess your brand’s visibility and presence on AI-powered search engines.
- Gain insights into how these models perceive your products or services.
- Identify areas for improvement in your AI search performance.
How to Use AI Search Grader
Using the AI Search Grader tool is simple and straightforward:
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Visit the Tool: Go to the AI Search Grader page.
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Enter Your Information: Input your company name, target country and briefly describe your products or services and company type. This helps the tool analyse your brand accurately.
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Get Your Analysis: Receive a free analysis of your brand’s sentiment and share of voice in AI search results, along with a comprehensive score indicating your overall performance.
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Review Insights: Examine the detailed report to see where your brand is excelling and where it can improve.
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Optimise Your Strategy: Use the insights to refine your marketing strategy, focusing on increasing your brand’s visibility, sentiment, and share of voice in AI search results.
Maximise Your AI Search Performance
Understanding your brand’s appearance in AI search results is just the beginning. AI Search Grader provides a detailed analysis highlighting your brand’s strengths and weaknesses, offering valuable insights to drive your marketing strategy. Here’s how you can maximise your performance:
- Identify Opportunities: Determine what’s working and what’s not to find areas for investment and growth.
- Enhance Visibility: Amplify your brand awareness by fine-tuning your approach based on the tool’s insights.
- Monitor Competitors: Analyse other companies in your industry to assess their performance and visibility. This will help you stay ahead in the competitive landscape.
Why Use AI Search Grader?
AI Search Grader is designed for anyone looking to improve their brand’s presence in AI search engine results. This includes marketers, SEO experts, entrepreneurs, and blog administrators. By using this tool, you can:
- Increase traffic, awareness, and sales by enhancing your brand’s visibility in AI search engines.
- Tailor your strategies to improve relevance and effectiveness in reaching your audience.
- Stay ahead of the curve as more people shift to AI search engines for their queries.
As the digital landscape continues evolving, thinking beyond traditional search methods is essential. Brands not well-represented in AI search engine results risk missing out on significant engagement opportunities with their potential audience. By understanding how your brand appears in AI search results, you can adapt and refine your strategies to better serve and connect with your audience in this new era of digital search.
HubSpot’s AI Search Grader is an invaluable tool for any brand looking to thrive in the age of AI-powered search. It’s free to use, easy to navigate, and packed with insights that can transform your marketing strategy. If you have any questions or want to start using the HubSpot platform to increase your share of voice or stay up to date with HubSpot updates, sign up for our newsletter or contact us directly. We're here to help you maximise your brand’s potential in the AI search landscape.
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