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Why Is It Important to Have an SSL Certificate on Your Website?

By Rafael Camacho

Frequently business owners don’t take necessary measures to optimise their website security. They take the process for granted and that results in bad outcomes. If you are looking to drive more traffic on your site, you certainly need an SSL certification to ensure your readers that their private information is safe with you.

A Secure Sockets Layer (SSL) saves you from the terrors of cybercrime; we turn to the internet to search for everything; security has become a necessity. You need to purchase a level of SSL certificate that best matches the security needs of your business. Here are some reasons that will help you understand why it is extremely important to have an SSL certificate on your website:

 

Ensures Website Security

Majority of Internet users tend to close their browser tabs when they see a message that reads ‘The website is not secure’. The ‘S’ in the HTTPS implies that the website an individual is browsing through is secure.

Google flags as ‘No Secure’ all the website without an SSL certificate,  you don’t want your visitors to see a message in their address bar saying that your website isn’t safe for them, plus getting an SSL certificate for your website to keep all your private data as well as customers safe.

 

Enhances Search Engine Ranking

Google improves search engine ranking for those websites that have acquired an SSL certificate. As you are running an online business through your website, SEO is a major concern for its success. High-quality web content will be of no use to you if no one sees it. Therefore, having an SSL certificate to increase your visibility and improve your online presence.

 

Helps Encrypt Sensitive Information

A secure website will automatically allow you to encrypt all your sensitive data that is transferred from one device to another. The information transfer can take place from a computer to a server or even from one computer to another.

The information can include anything from bank account details and passwords to credit card information and other financial data.

A website serving content through HTTPS is safe from leakage of any private data by man-in-the-middle attacks.

 

Makes You a Trustworthy Brand

It doesn’t matter if you’re an e-commerce website or not, getting an SSL certificate for your website is a must. Your visitors will only convert if they can trust you. One simple way to show your potential clients that you care about them and for their security is getting an SSL certificate from the beginng of website design.

The good part of this process is that it doesn’t become heavy on the pockets. Moreover, it is quite simple to execute. Once you have successfully installed an SSL certificate, your audience will see you as a professional brand that they can trust.

Tags: web design, SEO, SSL Certificate

Marketing, sales and customer service

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