Inbound Marketing Strategy for Your Website

By Rafael Camacho

Are you looking to help your startup business thrive and skyrocket its success effectively? If so, you need to optimise your inbound marketing game. Unlike traditional outbound marketing process, inbound marketing doesn’t focus on approaching potential customers and broadcasting your products and services to them. Instead, it focuses on giving them reasons to approach you.

You need to make efforts to attract your target audience with compelling web content and appear higher in search engine results. Once you have successfully captured the attention of a visitor, you convert them into a lead.

Then, you create a customer by closing the deal. Lastly, you keep that customer delighted continuously providing relevant content and make them a long-term, loyal client and eventually turn them into promoters of your brand. Here are some tips to help you optimise your inbound marketing strategy and lead your startup on the path to success:


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Social Media Marketing

High-quality web content can do you no good if nobody can see it. While Google will certainly reward it sometime in organic search, you can share and promote your blog posts on social media networks; this will allow you to spread a word about your brand quickly, reach the right audience, gain more customers and eventually increase your ROI.



When it comes to forming an inbound marketing plan, blogging is one of the most important elements to consider. It involves creating educational pieces that contain relevant information for your target audience. Google rewards businesses that show consistency. You need to form a publishing schedule and post at least one engaging piece a week, and after around 50-70 posts, you can expect to enjoy exponential growth.


Email Marketing

An email marketing strategy that is well-crafted and solid can help you engage the right audience with relevant content at the right time. It also allows you to share up-to-date blog posts and articles with subscribers and specific contact lists, eventually helping you to increase your conversion rate.


Growth Driven Website Design

Growth driven design (GDD) allows you to take a data-driven, user-centric and iterative approach to improve your website. It is not worth to dedicate, plan and launch an entire website, only to let it sit idle until it becomes obsolete. Instead, take a GDD approach that can help you analyse user behaviour continuously and modify and optimise your online platform accordingly.

HubSpot platform can be really helpful in the website developing process by providing data and insights about user behaviour on your website.

Once you use one or more of these tips to advance your inbound marketing strategy, you’ll see the value of each of the components. Each plays an important role in determining the success of your business – use the strategies wisely and try to make the most of each of them!


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Tags: inbound marketing, SEO, Growth Driven Website Design

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