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How to Make Your Website a Lead Generation Machine?

By Rafael Camacho

While many individuals are capable of creating a website, only a few can turn it into a lead generation machine. In order to make the most of your online platform, you should be able to convert the audience on your site into interested leads who have the potential to later become loyal advocates and customers of the services and products you have to offer.

While this is what every entrepreneur dreams of, they typically fail to take the necessary measures that can allow them to benefit their business engagement, referrals, inquiries and sales by streamlining their conversion process. If you consider yourself to be one of those website owners, you need not worry. We are here to help you turn your website into a lead generation machine, and that too, with just a few simple hacks!

 

Reach Your Niche Market

One mistake that most website owners make is that they pitch the same service or product to all of their readers. While this seems like a pretty reasonable theory, it is not very To. Every single person that visits a site has varying needs, values, and motives.

It is important to take your readers a step closer to finding the result they are searching for. Learn to tailor your online platform to reach your audience at a micro-niche level and cater to every visitor differently, helping you to connect the right product or service to the right customer and increase your conversion rate.

 

Optimise Your Web Design

It is important to test different web designs before you commit to one to see which one provides you with the best results. This will allow you to compare site engagement, bounce rate, and conversions. Investing in a good company that can help you develop and optimise a data-driven website can help you to earn a whopping amount of revenue in the long run.

 

Increase Engagement

Majority of individuals convert after being triggered in some way. Sometimes readers go from website to website, mindlessly clicking away.

 

Lead Magnets

Lead magnets are small incentives that marketing professionals offer to potential customers in exchange for their contact information, email address, etc. The incentives might include downloadable content such as free eBooks, PDF checklists, videos, whitepapers, and more.

In order to make your website a lead generation machine, you need to work in your content strategy to optimize your lead magnets and make the most of them. Your lead magnet should solve an actual problem for your customer. It should be extremely specific, provide high value, and demonstrate your expertise. Some useful lead magnet ideas include using checklists, cheat-sheets, templates, eBooks, and tutorials.

 

Landing Pages

Landing pages not only allow you to collect new leads, but they also enable you to get the existing subscribers of your site to follow a particular action. You need to have an attractive headline, an optimized lead magnet and a unique value proposition or incentive on your landing page to lure your audience.

Driving traffic to your website can be challenging, however, it is not impossible. You can use tactics like engaging with your social media followers, using hashtags in your posts, optimizing your landing page for SEO, research your keywords, and opting for guest blogging.

 

SSL Certification

With the rapid development in technology, massive-scale data breaches are also increasing at a quick pace. Nowadays, Internet users are concerned about their security more than ever. The last thing you want is your customer’s browser prompting a message that reads ‘website not secure’ when they are navigating through your online platform.

For this particular reason, get a Secure Sockets Layer (SSL) certificate for your website in order to assure your readers that their personal information is safe and secure with you. Moreover, once you have acquired your SSL certificate, Google will automatically improve your search engine ranking and your website will load a lot faster. All these factors provide your viewers with the best online experience, encouraging them to stay on your website. Moreover, they will see you as a professional brand that they can fully trust.

 

Marketing Automation

Marketing automation is using software to automate your marketing purposes combining with marketing strategy to closely manage and nurture leads to turn them into customers. Learn what good marketing automation looks like, and how to make it work for your business with HubSpot.

Other than the aforementioned methods, you can also make sure that your web page explicitly communicates your intentions, make use of retargeting tags, and lastly, publish reviews and testimonials. Implementing all these simple ways can help you successfully convert your website into a lead generation machine and let your online business thrive.

Tags: inbound marketing, web design, SEO, Growth Driven Website Design

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