Whenever someone outside the marketing world asks me what I do, I can't simply say, "I create content for lead generation." It'd be totally lost on them, and I'd get some really confused looks.
So instead, I say, "I work on finding unique ways to attract people to my business. I want to offer them enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!"
That usually resonates better, and that's exactly what lead generation is: It's a way of warming up potential customers to your business and getting them on the path to eventually buying.
In this post I would like to discuss some of the best inbound marketing ways that you can start implemeting to generate inbound leads.
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. Having this step done is one of the most important things to do when you are setting a strategy. It will help you create content specifically to your ideal buyer profile, attracting them with relevant information.
Search Engine Optimisation (SEO)
No matter how remarkable the content on your website is if nobody can find it. Practicing SEO right can get your website exceptional exposure to prospective clients searching for the services and products you have to offer. Google algorithm has been changing in the past years, according to HubSpot Topic Clusters are the next evolution of SEO. Implementing this approach will help to organise and display your content for your visitors to find you and generate the correct leads.
The great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal. So, if your offer is an instructional video on setting up Google Search Console, then you can write a blog post about how to select your marketing metrics … which would make your CTA highly relevant and easy to click.
Social media platforms make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. You can also promote your offerings on your social posts and include a call-to-action in your caption.
Now start generating more inbound leads for your business. Here is a complete guide to help you get started.