HubSpot has renamed Commerce Hub to Revenue Hub. At first, this may sound like a simple product rebrand. The more useful way to understand it is as a shift in how HubSpot supports the revenue process after a buyer is ready to move forward. Revenue Hub brings CPQ,...

HubSpot Spring Spotlight 2026 is centred on one clear theme: value. The release is built around what HubSpot calls “the context advantage”: using customer data to help teams reach more buyers, close more deals, and resolve more tickets. HubSpot frames the release...

Artificial intelligence has progressed rapidly. From early automation to generative content tools, we’re now entering a new phase: Agentic AI — systems that not only generate responses but also act toward business outcomes. If you work in marketing, sales, customer...

Search Has Changed.Even If Your Strategy Hasn’t Most marketing teams are still operating as if search behaviour hasn’t fundamentally shifted. For years, the model was predictable. A buyer searched on Google, scanned results, clicked links, compared vendors, and...

The Dublin HubSpot User Group is starting 2026 with one clear focus: practical AI inside HubSpot. Not theory. Not hype. Not feature lists. Across our upcoming webinars and in-person sessions, we’re getting into real application: how Breeze AI, like Breeze Studio,...

Last week, the Dublin HubSpot User Group community came together for ourfinal HUG of the year. The morning focused on one theme shaping how teams deliver the customer experience in 2025: HubSpot’s Customer Agent.